How many times have patients come to your office, received quality medical care, including an armload of free medication samples, and left without paying a dime? Probably more times than you’d like to recall. Getting patients to pay at the time of service is vital in an industry where the cost of doing business practically doubles each year, but putting a price on caring makes almost everyone uncomfortable. Our primary job is to take care of people’s medical and emotional needs and somehow we have to work in asking for payment for those services without appearing unsympathetic. How do you handle this delicate situation without offending patients or giving away the farm? Start by developing a written payment policy.
A payment policy lets your patients know what you expect of them and what they can expect of you. A well-crafted policy will prevent patients from being surprised about their financial obligation when they receive your services. It will also give your practice some legal protection should a patient fail to pay what you are entitled to collect.
A payment policy similar to the one we use in our practice appears on page 18. You should tailor your policy to your practice, making sure to address the following elements:
If your practice charges patients for missing appointments, don’t forget to include that information in your payment policy. (Putting it on your appointment cards isn’t a bad idea either.) In my opinion, patients should only be charged for missed appointments if they know about the potential for it in advance.
You can also use your payment policy (or a separate policy) to explain discounts for self-pay patients, if you offer any. Our practice offers a discount equal to what Medicare allows if self-pay patients pay at the time of service. If they don’t pay then, they don’t receive the discount. In our opinion, $42.50 in the bank is worth much more than $50 sitting in accounts receivable for 90 days. You’d be amazed at how grateful patients are for the discount and how much it can help your practice’s cash flow.
Once you’ve written your payment policy, have each patient read, sign and date it. Then add it to the patient’s chart. If a patient says, “I didn’t know I had to pay my co-pay, or deductible” or whatever, simply refer to his or her chart. There is something about patients seeing their own signature on a document that seems to make them more willing to comply.
Some patients are hesitant to pay anything up-front simply because they don’t understand how their insurance works or what services are covered. You may have had patients ask: “Why does the doctor need my $10 or $20 co-payment in addition to what he’s already getting from the insurance company?” These patients usually aren’t trying to be difficult or game the system, they simply need to be educated about co-payments, deductibles and covered and noncovered services.
Most insurance companies now have automated fax systems that can supply you with this information, usually within minutes. With one phone call, the system will fax to your office a description of your patient’s benefits including deductibles, co-payments, covered services and out-of-pocket limits. This extremely valuable service can make things much easier when approaching your patient about his or her financial responsibility. Our office keeps these fax sheets in the patient chart so they can readily be referred to when a question about coverage or responsibility arises.
If you practice long enough, you will unfortunately encounter a few people who have no intention of paying you. These people will try to dominate, manipulate and dump guilt on anyone they think they can intimidate. They have one goal in mind: to get away with as much as they can. What they can get away with depends on how you handle the situation. The key in dealing with patients who don’t want to pay is to stand your ground. Be calm, be polite and keep referring to the payment policy. It will inform your nonpaying patients what they can expect if they refuse to pay.
Of course some patients have genuine difficulty when it comes to making ends meet. An astute physician or practice administrator can ascertain when this is truly the case. People lose jobs, get divorced or face catastrophic illness. These people need our help and they will be truly grateful when you are able to give them a break.
The payment policy below is similar to one used in the practice where the author works and can be used as a guideline to help you develop your own (click below to download the policy). Patients are asked to read and sign a copy of the policy, which is then attached to their chart for later reference.
Thank you for choosing us as your primary care provider. We are committed to providing you with quality and affordable health care. Because some of our patients have had questions regarding patient and insurance responsibility for services rendered, we have been advised to develop this payment policy. Please read it, ask us any questions you may have, and sign in the space provided. A copy will be provided to you upon request.
Our practice is committed to providing the best treatment to our patients. Our prices are representative of the usual and customary charges for our area.
Thank you for understanding our payment policy. Please let us know if you have any questions or concerns.
I have read and understand the payment policy and agree to abide by its guidelines:
Signature of patient or responsible party/Date